Privacy Policy

Last updated: April 10, 2026

This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our sports betting platform (the "Service"). By using the Service, you agree to the practices described in this policy.

1. Information We Collect

We collect the following categories of information:

• Account information: username, email address, and access credentials when you register an account.
• Identity & age verification data: full name, date of birth, nationality, and copies of government-issued identity documents (e.g. passport, national ID card, proof of address) collected as part of our legal KYC obligations.
• Betting activity: bets placed, stakes, selections, odds, outcomes, and timestamps — stored permanently as required by gambling regulations.
• Financial information: account balance, deposit and withdrawal history, and transaction records within the platform.
• Behavioural & session data: login frequency, session duration, wagering patterns, and responsible gambling preference settings (e.g. deposit limits, self-exclusion status).
• Usage data: pages visited, features used, and timestamps to improve the Service.
• Device & network information: browser type, IP address, device identifiers, and operating system — used for security, fraud prevention, and geolocation checks.

2. How We Use Your Information

We use your information to:

• Operate, maintain, and improve the Service.
• Process bets and manage your account balance.
• Verify your identity and age as required by gambling law (KYC).
• Monitor transactions and detect suspicious financial activity in compliance with Anti-Money Laundering (AML) regulations.
• Identify and support users who may be at risk of problem gambling (Responsible Gambling profiling).
• Enforce self-exclusion and cooling-off periods where requested or legally required.
• Send service-related communications (e.g., account updates, result notifications).
• Comply with all applicable legal, regulatory, and licensing obligations.

3. Identity Verification (KYC)

As a gambling operator we are legally required to verify the identity of all users before processing withdrawals or when account activity meets certain thresholds. This process is known as Know Your Customer (KYC).

• You may be asked to provide a copy of a government-issued photo ID (passport or national identity card), proof of address (utility bill or bank statement dated within 3 months), and in some cases a selfie or liveness check.
• Identity documents are stored securely and encrypted. They are used solely for verification purposes and are not shared with third parties except as required by law.
• We may use trusted third-party identity verification services to assist with document checks. Those providers are bound by strict data processing agreements.
• Failure to complete verification may result in account restrictions, suspension, or closure.
• KYC records are retained for a minimum of 5 years after account closure as required by regulation.

4. Anti-Money Laundering (AML) Monitoring

We are legally required to monitor account activity for signs of money laundering, terrorist financing, and other financial crime. This is a non-negotiable legal obligation under applicable AML regulations.

• We may collect and analyse information about the source of funds used for deposits, including employment status and income verification where required.
• Transaction monitoring systems automatically flag unusual patterns such as large deposits, rapid withdrawals, or structuring behaviour.
• Flagged activity may be reviewed by our compliance team and, where legally required, reported to the relevant Financial Intelligence Unit (FIU) or law enforcement authority without notifying the account holder (as required by law — "tipping off" is a criminal offence).
• AML-related records including transaction history and compliance decisions are retained for a minimum of 5 years.
• Our legal basis for this processing is legal obligation. You cannot opt out of AML monitoring as a condition of using the Service.

5. Responsible Gambling & Problem Gambling Data

We take responsible gambling seriously. We use your data in the following ways to protect you:

• Behavioural profiling: we may analyse your betting patterns (frequency, stake sizes, session length, chasing losses) to identify signs of problem gambling. This analysis is used solely for player protection purposes.
• Voluntary tools: when you set deposit limits, loss limits, session time limits, or cooling-off periods, these preferences are stored and enforced by the system.
• Self-exclusion: if you request self-exclusion, your account is blocked and your details (name, date of birth, and email) may be shared with national self-exclusion schemes (such as GamStop or local equivalents) to prevent you from opening new accounts with participating operators. This sharing is in your interest and may be a regulatory requirement.
• At-risk interventions: we may contact you if our systems detect problem gambling indicators, as required by our licence obligations.
• Responsible gambling records (limits, exclusions, interventions) are retained for a minimum of 5 years after account closure.

6. Age Verification

Gambling by persons under the legal minimum age (18 in most jurisdictions) is illegal. We take age verification seriously:

• You must confirm your age at registration. We may conduct automated age verification checks using third-party services.
• If age cannot be verified, access to the Service will be restricted until verification is completed.
• Any winnings accrued by an underage user will be withheld and may be donated to a responsible gambling charity.
• Age verification data (date of birth, ID documents) is stored securely and used only for compliance purposes.

7. Data Storage and Security

Your data is stored on secured servers. We implement industry-standard technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Access credentials are never stored in plain text — they are stored using strong one-way hashing algorithms.

8. Data Retention

We retain your data for as long as your account is active or as required by applicable law. As a licensed gambling operator, the following minimum retention periods apply:

• Betting records: minimum 5 years from the date of the bet.
• KYC / identity documents: minimum 5 years from account closure.
• AML / financial records: minimum 5 years from the date of the transaction.
• Responsible gambling records: minimum 5 years from account closure.

After these periods, data is securely deleted unless further retention is required by law. You may request deletion of non-mandatory data by contacting us (see Section 12).

9. Sharing of Information

We do not sell your personal data to third parties. We may share data only with:

• Service providers who assist in operating the platform (e.g., hosting, identity verification) under strict data processing agreements.
• Regulatory, licensing, or law enforcement authorities when required by law — including gambling regulators and financial intelligence units.
• National self-exclusion schemes when you request self-exclusion (see Section 5).
• Payment processors as necessary to facilitate transactions.
• Our licensing authority, who may audit our data practices at any time.

10. Cookies & Local Storage

We use browser localStorage (not traditional cookies) to store your authentication token and preferences locally on your device. No tracking or advertising cookies are used. If this changes, this policy will be updated accordingly.

11. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request deletion of your account and non-mandatory data.
• Object to or restrict certain processing of your data.
• Data portability (receive a copy of your data in a machine-readable format).

Please note: certain data categories (KYC, AML, betting records) cannot be deleted during legally mandated retention periods regardless of your request. To exercise your other rights, contact us using the details in Section 12.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:

Email: support@be7.live

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.